POSTS
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STEP #3: It’s always more than the product
From innovative sales tools to exceptional application engineers, a sceptical audience needs more than a great product to give you a chance
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STEP #2: Imaginitive Marketing, Boring Consistent Message
For creative marketing folks, the key challenge is to find 10 different, impactful ways to say exactly the same thing.
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STEP #1: Balancing Innovation & Familiarity
How do we create a proposition sufficiently differentiated from what’s available today to generate interest & excitement, without making it so radical that it risks never being adopted?
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5 steps to grow an insurgent business
Practical advice to grow sales, profits & market share against larger, more powerful competitors based on 25+ years experience working for small technology businesses